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Arti Penjelasan Pengertian Cost per inquiry adalah
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Cost per inquiry dalam Kamus Istilah Dunia Marketing Online Offline, maka Cost per inquiry merupakan kata kata yang jarang sekali dimengerti Sebagian Banyak Orang pada umumnya.

 

Cost per inquiry lebih sering digunakan oleh marketer dan tenaga penjualan/pemasaran khususnya dalam dunia marketing seperti business development manager, sales regional manager, digital marketing manager, chief marketing officer. 

 

Cost per inquiry adalah angka komputasi yang mewakili biaya iklan, termasuk biaya untuk memproduksi satu keterangan tentang produk dalam iklan radio atau televisi.

Salah satu contoh penggunaan Cost per Inquiry dalam bisnis adalah dalam kampanye pemasaran yang melibatkan iklan radio atau televisi. Cost per Inquiry (CPI) adalah metrik yang digunakan untuk mengukur biaya rata-rata yang dikeluarkan untuk setiap permintaan informasi atau tindakan yang dihasilkan dari iklan tersebut.

Misalnya, sebuah perusahaan melakukan kampanye iklan radio untuk mempromosikan produk baru mereka. Mereka mengalokasikan anggaran tertentu untuk biaya iklan radio dan juga biaya produksi iklan tersebut. Selama kampanye berjalan, perusahaan melacak jumlah permintaan informasi yang diterima, misalnya melalui panggilan telepon atau formulir online yang diisi oleh calon pelanggan.

Dalam hal ini, Cost per Inquiry akan dihitung dengan membagi total biaya kampanye iklan, termasuk biaya produksi iklan, dengan jumlah permintaan informasi yang diterima. Misalnya, jika total biaya kampanye adalah $10.000 dan mereka menerima 100 permintaan informasi, maka Cost per Inquiry-nya adalah $100.

Penggunaan Cost per Inquiry dalam bisnis membantu perusahaan untuk mengukur efektivitas kampanye iklan mereka. Dengan memperhitungkan biaya yang dikeluarkan dan jumlah permintaan informasi yang dihasilkan, perusahaan dapat mengevaluasi kinerja kampanye iklan dan membandingkannya dengan tujuan dan anggaran yang telah ditetapkan. Hal ini memungkinkan perusahaan untuk mengoptimalkan strategi pemasaran mereka dan mengalokasikan sumber daya dengan lebih efisien untuk mencapai hasil yang diinginkan.

 

Semoga penjelasan definisi kosakata Cost per inquiry dapat menambah wawasan serta pengetahuan anda dalam berkomunikasi secara lisan atau tertulis.

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